Jason Haefner

Marketing guy, father, husband and Tony Horton disciple.

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Executive Director Marketing at Integrated Education Solutions at DeVry Education Group, father of two beautiful daughters, husband, Illinois grad and dedicated P90X follower that loves fine watches, BBQ and beer. Prior to Integrated Education Solutions, I've held the positions of Director Digital Marketing and CRM at Dyson, VP Marketing at Sittercity.com and similar marketing positions at FTD.COM, Orbitz.com and Yesmail.com/CMGI.

Executive Director Marketing, Integrated Education Solutions at DeVry Education Group

2013 - Present | Chicago, IL

Helped launch Integrated Education Solutions within DeVry Education Group to provide Academic Partners an online academic experience within one of the most robust education organizations in the world. Integrated Education Solutions brings the expertise and capability our Partners' to build and enhance online learning, program planning, technical, financial, marketing, analytics and recruiting. - Responsible for leading Integrated Education Solutions internal and Academic Partners' marketing, social media and communications strategies and execution to achieve student enrollment goals and enhance the Partner's brand. - Built marketing organization and infrastructure that is currently supporting seven Academic Partners and the Integrated Education Solutions brand.

Director, Online Marketing and CRM at Dyson

2010 - 2013

- Lead Dyson US Digital Marketing and CRM teams - Responsible for US sales revenue through Dyson.com, call center and Dyson Service Centers - Supervise and own digital marketing (SEM, SEO, display, retargeting, affiliate, email, data feeds, etc.), CRM, website merchandising and optimization, mobile, service center support, retail support, web analytics, social media and business intelligence - Manage multiple vendors and external agencies - Developed strategy and drove implementation of in-store mobile QR code experience - Advise global team on latest digital trends and technologies - Conduct full forecasting, P&L, strategic and tactical management of department

Vice President, Marketing at Sittercity.com

2006 - 2010

- Led Sittercity.com in annual revenue growth of 300%+ year-over-year and a place on the Inc. 500 - Drove Sittercity to a $7.5mm funding round in December 2008 - Helped Sittercity win the international UPS "Out of the Box" Small Business Award - Built online marketing, analytics and customer service departments from the ground up, including all CRM, SEM, SEO, display, email, affiliate, partner marketing, retention, lead generation, website optimization and social media - Managed Digital Marketing and CRM teams - Full forecasting, P&L, strategic and tactical ownership of department - Closed major partnerships with Google Maps, Discovery Health, Petco and When.com - Responsible for all aspects of digital marketing, web analytics and business intelligence - Developed and launched member loyalty/rewards program

Marketing Director at FTD.COM

2005 - 2006

- Managed CRM marketing team overseeing email, catalogs, direct mail inserts and customer segmentation - Full forecasting, P&L, strategic and tactical ownership of channel - Team managed segmentation, development, deployment, delivery, reporting and analysis for email and direct mail

Marketing/CRM Manager at Orbitz.com

2002 - 2005

Senior Campaign Manager at Yesmail.com

1999 - 2002

University of Illinois at Urbana-Champaign

1991 – 1996

Bachelors of Science

Concentration: Advertising

University of Illinois at Urbana-Champaign

1990 – 1995

Advertising

Family, beer, P90X, pizza, digital marketing, SEO, SEM, affiliate marketing, partner marketing, web analytics, email marketing, database marketing, media buying social media, CRM, retail, social commerce, contract negotiation, organizational design, subscription marketing, content marketing, ROI, mobile, digital brand building, team building